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About Us

15 Years of History – Over the Years

Over 15 years, 36,578 guests have participated in SLG2, Inc experiences. 

From 2009 to December of 2013, the bare bones company operated in a 10’ x 20’ booth space, with a goal to introduce women to archery.  During that time, equipment was transported in Todd’s truck until the first trailer, a 6×10 enclosed unit, was purchased.  The booth had Kevlar netting hanging behind a target on a wood box, a rack of bows for guests to try, a cardboard table with vinyl signs draped across it, and racks of hunting clothes for women.  During that time, 5,105 women were given the opportunity to be “empowered to participate in shooting sports, with confidence!”  Some of the event highlights are listed below:

A person standing next to a table with a sign Description automatically generated2009 – The Company’s first event was at the World Archery Festival in Las Vegas, Nevada.  Here SLG2, Inc. met Lois and her daughter.  Lois was an “Archery Mom” and would take her daughter across the county to archery shoots, and then sit in the back and read a book.  She never thought that she could shoot a bow, and had no desire to try.  Her daughter kept brining her back to the booth, saying, “Just try it, Mom!”  Finally, Lois tried it, and she loved it.  A year later she thanked Karen for introducing her to archery and giving her an activity that she and her daughter could do together.  Shoot Like A Girl also hosted its first two Hunt Like A Girl events, one taking a new archer on her first deer hunt, and the second introducing women to archery on an all-girls pheasant hunt.

2010 – Shoot Like A Girl exhibited at several big events, including: Rocky Mountain Elk Foundation’s annual convention, national archery tournaments, and hunting expositions.  This year, Shoot Like A Girl launched an archery tournament, “Shoot For The Girls”, and raised close to $5,000 for the National Breast Cancer Foundation (NBCF).

People standing in a room with a booth Description automatically generated with medium confidence2011 – Shoot Like a Girl continued its schedule of conventions, archery tournaments, and hunting expos. The “Shoot For The Girls” tournament raised another $10,000 for NBCF.  Karen was named one of Outdoor Life’s Top 25 Leaders in Hunting, Fishing and Conservation.  The guests were clearly impacted by the experience, as Paula wrote, Participating in Shoot Like A Girl “made me want to shoot and hunt even more.”

2012 – Shoot Like A Girl logged over 7,000 billboard miles, and attended more events. One guest wrote about her experience, “I LOVED the experience! I was made to feel comfortable and at ease!  I really loved shooting and the feeling was great.  I definitely want to invest in a bow now.  I really appreciate the time that was taken with me and how friendly the conversation was!”

2013 – Shoot Like A Girl expanded its revenue stream by licensing its logo to Game Plan Gear, and selling through the inventory of a Shoot Like A Girl bow case.  As the company continued to hit the business plan milestones, the company expanded its offerings and added firearms introduction to the experience.

December 2013 – Shoot Like A girl debuted a 53’  Mobile Range Trailer at National Finals Rodeo in Las Vegas, Nevada where participants could shoot a pistol, rifle and bow.  The firearms demonstration was done with a FATs simulation system that had recoil, sound and target acquisition.  At the time, this system was only sold to law enforcement and military, but Karen and Todd persuaded Meggitt (now InVeris) to sell them the base system.  At the inaugural event, 900 guests participated in the program.  One guest wrote, “Such a great idea! My mom had never even held a gun before and now she wants to get one.  I’m an avid pistol shooter, but now I really want to get an AR and a compound bow! Great, Great idea!!” This launch was the beginning of a new era for SLG2, Inc.

A group of people outside a tent Description automatically generated2014 – Shoot Like A Girl partnered with Cabela’s and provided experiences at Grand Openings and stores across the United States.  2,300 guests participated in the interactive shooting experience, while untold others experienced the gun bar. The gun bar is an interactive display where guests can side-by-side compare deactivated firearms from top manufacturers.  Shoot Like A Girl attended the National Shooting Sports Foundation’s Industry Day at the Range; there Karen was interviewed by CNN, and gave a positive message about shooting sports.

A white truck on a hill Description automatically generated2015 – Shoot Like A Girl had 2,700 guests inside the mobile range in 2015.  Cabela’s sold Shoot Like A Girl logo wear in their stores. The I Shoot For The Girls tournament raised another $8,000. Karen delivered the Equal Employment Opportunity address at Fort McCoy, Wisconsin.

2016 – Shoot Like A Girl had 2,539 guests participate in the experience.  This year, the company upgraded to a full size semi-tractor trailer. SLG2 Consulting was added and Karen created and delivered in person “How to Sell to Women” training to Cabela’s employees, with a plan to train at every store by 2018. Shoot Like A Girl was honored to be selected as one of Glock’s Top 30 Partners, and was awarded custom engraved Glock pistol.  That pistol was later gifted from Shoot Like A Girl to Rocky Mountain Elk Foundation to raise money for elk conservation.  Shoot Like A Girl’s charitable endeavors continued and Karen taught firearms safety and introduced youth to shooting .22 rifles for Kicking Bear Ministries, and the company raised $24,000 for National Breast Cancer Foundation.  Another key noteworthy event was that Karen represented gun owners in President Obama’s Town Hall on guns.

2017 – A new record was set with 3,003 guests at 25 events.  A song, Shoot Like A Girl Anthem, was produced; written by Tanya Davis and Michael Curtis and performed by Angela Hacker.  Karen was recognized as The Women’s Business Center of North Alabama’s Entrepreneur of the Year.  Sales training was provided to 724 Cabela’s employees. Charitable contributions included sponsoring a youth to attend the Turning Point USA conference, and assisting with a University of Alabama’s business class’s final project. Karen was a guest speaker to Cabela’s Women’s Employee Resource Group, presenting a motivational speech titled “Overcoming Obstacles”.

2018 – The Shoot Like A Girl Experience added stops at Bass Pro Shops in 2018 where 3,064 guests participated in the interactive experience.  SLG2 Consulting published a comprehensive study titled, “Women in Shooting Sports”.  Karen was on the Cover of Time Magazine, Guns in America.  If you click on her picture, you can hear her segment on Shoot Like A Girl and the importance of firearm safety.

A group of women wearing face masks Description automatically generated2019 – The Shoot Like A Girl experience logged over 21,000 miles at 26 locations to have 2,880 guests experience shooting sports.  SLG2 Consulting conducted market research for Alps Outdoorz and licensed a women’s hunting day pack. Christa Forrester joined the team in the roll of contracted sales.

2020 – Despite this being the year the country was shut down for COVID, Shoot Like A Girl interacted with 2,701 guests.  The company led the industry in quickly moving to digital platforms to share safety message and continue operations during COVID.  In June, as soon as the White House issued its’ Re-Opened America Guidance, the team was back on the road.

2021 – The Shoot Like A Girl experience had 2,813 guests, with an untold number of people who interacted in the outside display.  Hunt Like A Girl was formed, and the team hosted 56 hunters in conjunction with Beretta and Bass Pro Shops/Cabela’s Club.  At RMEF’s Elk Festival in Park City, UT, Karen presented “Welcoming Women Into Shooting Sports”.

A truck parked in front of a building Description automatically generated2022 – Shoot Like A Girl set a new all-time high of guests, with 3,546 signed in participants at events.  Hunt Like A Girl received great press coverage while hosting 56 Hunters to 6 experiences, with articles in Gun Dog and Recoil’s Carnivore magazines.  SLG2 Consulting was featured when Karen presented “How To Sell To New Gun Owners” at the NSSF Range and Retailer Expo.

2023 – The company added a new brand, Safe LivinG in 2023.  The goal of this brand was to broaden the reach of its mobile shooting experiences to include more men.  Together with Shoot Like A Girl, there were 5,024 guests who participated in the interactive activation.
Hunt Like A Girl experiences had 8 hunters at a Bass Pro Shops/Cabela’s Club events, plus 8 guests at a VORTEX shooting event in Barneveld, Wisconsin. The Beretta Hunt Like A Girl adventures had a total of 26 hunters, while launching a collaborative event with NSSF’s Plus One initiative.  Under the SLG2 Consulting brand, Karen presented Sales Training to GLOCK and Ruger at each of their annual sales meetings; and Karen and Christa presented to Armed Women of America Conference.

The Future – SLG2, Inc has big plans for the years ahead.

As of December 31, 2023